• First Capital Bank Zimbabwe's 'Back to School' promotion offers prizes for loan applicants.
• Promotion is part of the bank's efforts to unlock value for customers.
• Bank says loan scheme demonstrates commitment to customer satisfaction.

First Capital Bank Zimbabwe is offering a new promotion, the ‘Back to School’ campaign, which it says is set to benefit civil servants and other clients. The promotion, which runs from now until May 31st, offers customers who apply for loans under First Capital Bank’s special Civil Servant Loan plan the chance to win exciting prizes. Included in the prizes are a 3KVA generator, a 1KVA solar system, and 25 ZWL$250,000 grocery vouchers.

The Civil Servants’ Loan is open to civil servants whose salaries are processed through the Salary Services Bureau. This loan comes with a range of advantages for customers, including personal loans that extend up to 18 months at affordable rates. The application process is processed within a reasonable time frame of 24-72 hours, which means customers do not have to wait for a long time to get their loan applications processed. Additionally, First Capital Bank Limited has partnered with Zimnat Insurance to provide funeral cash cover under the loan offering. This is a lump sum payment paid to the policyholder’s beneficiaries.

The Head of Civil Service Lending, Action Tambaoga, shared his thoughts on the motivation behind the campaign. He stated, “We share the mutual belief that one must do their best for their family, especially when it comes to providing capacity to the next generation. At times a helping hand is required, and as your bank, we are available to bridge this gap through our unique financial offering.”

The promotion is just one of a range of activities that First Capital Bank is offering to unlock value in the new term. In 2022, the Bank invested heavily in revamping its digital platforms, and customers are now reaping the benefits through a wide range of enhanced services. The Bank has announced that First Capital Bank Limited point-of-sale machines are now accepting local USD or nostro cards, an added advantage to the transacting public. This functionality brings enhanced service delivery and will allow their merchants to serve a wider range of customers.

As part of an extended offering, First Capital Bank Limited continues to actively participate in financial inclusion activities that are building capacity for SMEs, youth, and women. The bank recently held an SME Expo and Workshop during the 2023 ZITF that impacted over 50 SMEs by sponsoring exhibitions, thought leadership, training, knowledge sharing, and networking.

From a marketing perspective, the ‘Back to School’ promotion is an excellent opportunity for First Capital Bank Zimbabwe to attract new customers and retain existing ones. The promotion provides a unique opportunity for the bank to increase its customer base while promoting its services and products. By offering prizes, the bank is providing a tangible incentive for customers to apply for loans and engage with the bank. This engagement can lead to increased brand loyalty and customer retention, which can translate into long-term profits and success for the bank.

In terms of customer count, the ‘Back to School’ promotion is a way for First Capital Bank Zimbabwe to support its existing customers and potentially attract new ones. The promotion is timely, as it is offering much-needed relief to customers who need to raise school fees at this critical time. The Civil Servants’ Loan is especially attractive to civil servants, as it comes with a range of benefits and is easily accessible. By offering this loan and other services, the bank is building trust and credibility with its customers, which can lead to increased business and customer satisfaction.

In conclusion, the ‘Back to School’ promotion is an excellent opportunity for First Capital Bank Zimbabwe to promote its services and products, increase its customer base, and retain existing customers. The promotion comes at a critical time when customers need relief, and the Civil Servants’ Loan is an attractive option for civil servants. The bank’s investment in revamping its digital platforms and enhancing its services further demonstrates its commitment to building trust and credibility with its customers. First Capital Bank Zimbabwe’s participation in financial inclusion activities that are building capacity for SMEs, youth, and women is a commendable effort that will lead to the growth and development of these sectors.