ZITF Returns

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  • Exhibition set for July
  • Returns after suspension last year due to COVID-19

One of the biggest trade showcases in Southern Africa, the Zimbabwe international trade fair (ZITF) has been okayed for a return following a suspension last year as a result of the outbreak of the COVID-19 pandemic.

In a letter addressed to the chairman of the fair, Busisa Moyo, the permanent secretary in the ministry of Industry and Commerce, Mavis Sibanda said President Mnangagwa had given the go-ahead for the international trade exhibition to be conducted with new July dates.

“Please be advised that the President has approved that the Zimbabwe International Trade Fair be held during the period 20th to 23rd July 2021,” she wrote.

Traditionally, the exhibition is held in April but it has since been shifted up to cater for delays caused by COVID-19 induced lockdowns in both Zimbabwe and other participating nations.

As such, this year’s expo runs under the theme “Showcasing the New Normal for Business & Industry: Realities and Opportunities”.

Speaking to The Chronicle, Mr. Moyo said “ZITF 2021 presents an ideal platform for stakeholders to converge and rebuild businesses while navigating the contours of the new normal, which has become largely buttressed by technology,” thus the chosen theme.

Last year’s event which was set for between April 21 and 25 was canceled with more than 94 percent of exhibition space already sold to exhibitors from seven other countries besides Zimbabwe namely, Belarus, Botswana, Japan, Malawi, Mozambique, Namibia and Tanzania.

This year’s event which is key in the courtship of business and investors for the country comes at a time when the treasury has set an ambitious growth target of 7.4 percent for the country and it might just be a step in the right direction, towards that goal.

Equity Axis News

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