Twitter expands into Africa

August 21, 2019 San Francisco / CA / USA - Close up of Twitter logo at their headquarters in downtown San Francisco

• Tech giant to set up office in Ghana

• Country chosen for free speech policy

• Twitter follows Facebook and Google who already have some physical footing on the continent

Harare – Giant social media firm, Twitter is set to establish an office in Ghana, signalling an expansion into the African region.

This was announced through a tweet yesterday by the company’s CEO, Jack Dorsey.

“Twitter is now available on the continent,”  he stated.

“Today, in line with our growth strategy, we’re excited to announce that we are now actively building a team in Ghana. To truly serve the public conversation, we must be more immersed in the rich and vibrant communities that drive the conversations taking place every day across the African continent,” the company further reiterated.

In a justification of why they chose Ghana for their first camp, the company cited that the political environment in the country that is promotional of freedom of speech is in alignment with their own policies and organizational beliefs.

“As a champion for democracy, Ghana is a supporter of free speech, online freedom, and the Open Internet, of which Twitter is also an advocate,” they said.

They also said that Ghana was a strategic business destination considering its appointment to host the Secretariat of the African Continent Free Trade Area  (AfCFTA).

“Ghana’s recent appointment to host The Secretariat of the African Continental Free Trade Area aligns with our overarching goal to establish a presence in the region that will support our efforts to improve and tailor our service across Africa,” they added

Ghana is hoping to leverage and use the tech giant’s presence in their country as a foundation for the development of the technology sector there.

“This is the start of a beautiful partnership between Twitter and Ghana, which is critical for the dev’t of Ghana’s hugely important tech sector,” Ghanian president, Nana Akufo-Addo, stated in a tweet in response to Dorsey’s announcement.

Meanwhile, Twitter is not the only tech giant that has sunk its feet into Africa.

Starting from the last decade, the continent has seen an influx of tech giants coming to establish footing.

Amazon established its first African office in South Africa in 2015, Google set up the first African Artifical intelligence lab also in Ghana in 2019 and now there’s talk of Facebook opening a software engineering office in Nigeria and apple opening its African headquarters in Egypt.

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