RTG sharpens focus on domestic, regional tourists for business

  • Global tourism business has been low as a result of COVID 19
  • Domestic tourism has been the main source of business for the group
  • The group is now engaged in creating promotional holiday packages to woo more local and regional customers.

HARARE – Tourism and hospitality management company, Rainbow Tourism Group (RTG) are making moves to do more business with domestic and regional tourists as opposed to global tourists whose business potential has been adversely affected by the COVID-19 induced travel restrictions.

In a statement accompanying the trading update for the quarter ended 30 September 2020, the Company highlighted that global tourism was extremely affected by the advent of the pandemic.

This left domestic tourism being the main driver of business for the group for the greater part of this year and the group expects it to retain that status going into the fourth quarter. As such, the Group is engaged in designing specialized promotional holiday packages for local residents in a bid to improve the business coming in from Zimbabweans.

“Domestic tourism will continue to drive business activity in the remainder of the year. The Group will be driving holiday packages around the country in order to enable residents to get outdoors and experience their country,” said the company.

This is complementary to the domestic tourism campaign launched by the Zimbabwe Tourism Authority (ZTA) under the hashtag #ZimBHo which is focused on urging residents to rediscover Zimbabwe in a bid to boost the struggling tourism sector.

As part of the campaign, the government has exempted all Value Added Tax (VAT) on all tourism services for domestic tourists in a bid to make domestic tourism more affordable.

Beyond Zimbabwe, the group is also looking to take advantage of Africa being the least affected by the COVID 19 and the resuscitation of regional air travel to woo regional tourists into the country especially into the Victoria falls region.

“The resuscitation of regional airlines such as Airlink which has partnered Fly Emirates to provide air services to 20 destinations in Africa, is a major boost for the recovery of inter-Africa travel. To capitalise on this development, the Group will drive local and regional holiday packages into the Victoria Falls region.”

The company also highlighted that for the next year and a half, it will be ultimately focused on finding and capitalising on opportunities specifically within the African continent. However, the company remains actively engaged with regional and international tour operator partners and representatives on the look out for global business.

Meanwhile, the group is expanding the scope of the Gateway Stream platform which was named overall winner in the innovation and technology category at the Quoted Companies Survey 2020 awards ceremony, while the launch of Gateway Stream Music in December 2020 is expected to enhance the Group’s revenue generation efforts.

RTG owns and operates a number of well-known hotels which include Rainbow Towers Hotel and Conference Centre, A’Zambezi River Lodge, Victoria Falls Rainbow Hotel, Bulawayo Rainbow Hotel, Kadoma Hotel and Conference Centre, New Ambassador Hotel, Rainbow Beitbridge Hotel and Rainbow Hotel Mozambique.

Equity Axis News.


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