- New visual identity launched
- New technological business enablers to be introduced
- The brand refresh programme to be done in phases
Harare- CBZ Holdings, has rebranded as the Group consolidates its market leadership and enhances the financial services providers standing as a trusted and progressive player.
In a press statement, the Group said “the coming in of a new Chairman, Marc Holtzman has given impetus to CBZ to shape a new corporate strategy and to roll out an identity that reflects its commitment to strengthening partnerships fit for forward-looking business in a digital era”.
The Group’s new offerings include introduction of technological business enablers including chip and pin cards for all account holders, enhanced digital proposition on internet banking and CBZ Touch, customer experience led processes and more financial convenience.
The changes in visual identity according to the Group is in line with global standards, with the new logo having been refreshed by dropping the restrictive and dated rectangular shape.
“The 3D red and orange ‘button’ has been transformed into a timeless solid red circle. The circle symbolises unity, wholeness and infinity. In this case, it speaks to our ability to protect and grow clients’ wealth and continued provision of innovative products – all premised on a solid foundation. The bold font on the acronym CBZ denotes confidence and strength. It is rendered in a lowercase sans serif font – a modern and elegant font – that conveys simplicity and approachability. Since this is a logo refresh and not a break from our rich heritage, the red and blue colours were maintained in the new visual identity,” the Group’s Executive Marketing and Corporate Affairs Matilda Nyathi said.
Mr Holtzman, who assumed the office of Chairman in September last year has hinted on a new thrust to change the face of and operational processes at CBZ in order to bring about a new culture.
In an interview with Equity Axis earlier this year Mr Holtzman explained that the move to reorganise CBZ was instigated by the realisation that it needed an organisational renewal driven by culture change to break away from the past.
The restructuring process at CBZ was necessitated by what was going on in leadership with reports of abuse of power especially in loan allocations, salaries, personnel recruitment and market deals.
The coming in of Holtzman into the company brought with it shaking up of the executive as he assembled a team consisting of experienced Zimbabwean personnel from institutions such as Deloitte and Touche, Standard Bank Group and Rencap with at 6 members of the team being foreign recruits.
The Group added that the brand refresh programme will be done in a phased approach starting this March and will cover hundreds of assets and infrastructure, including bank branches, ATMs, forms, offices, online platforms, websites, business cards, uniforms and other CBZ collateral.
CBZ is one the largest financial services institution in the country and its involvement in the sector encompasses banking, insurance, investments, risk advisory, agribusiness and microfinance.
Equity Axis News