By Sandra Chiororo
Harare – Zimbabwe’s oldest newspaper publisher and commercial printer, Zimpapers has announced an increase in the price of all its publications as they seek to remain viable in a challenging inflationary environment.
Under Zimpapers portfolio is Herald, Chronicle, Sunday Mail, Business Weekly, Sunday News, H-Metro, B-METRO, Kwayedza, UMthunywa and Manica Post.
The prices have been increased by between 50 and 233% with the highest increase being that of the Sunday mail and Business Weekly which both rose by 233% from the current $2 to $10, while the lowest hike is for H-Metro, B-Metro, Kwayedza, UMthunywa and Manica Post which all rose by 50%, with the latter going up from $1.50 to $3 while the others rose from $1 to $2.
A notable trend in the increase of prices and service charges across the business sector follows the spiraling cost of production in the economy and according to Zimpapers, this is only but a mitigatory measure against the changing business conditions.
The price increases will be effective from the 8th of September 2019.
Increasing charges and services has been a trend for 2019, with banks such as CABS and mobile network operators such as Econet increasing charges in every 2 months and other businesses also doing the same as they chase the ever-rising inflation in the country.
The newspaper last reviewed its prices on the 10th of February this year and has resisted doing so up until now.
With Zimpapers being the largest publisher in the country, it’s most likely that other media houses like Alpha Media Holdings, (which under its umbrella is the flagship daily publication Newsday) and Daily News “which increased prices earlier this year”, follow suit.
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Raynold Mhotseka is a Journalism and Media Studies student at the University of Zimbabwe. He serves as a news writer at financial research firm, Equity Axis where he is currently on attachment. He can be contacted through the following email links, email@example.com and firstname.lastname@example.org.